July 12 - Digital Marketing Trends for Small Business
Exploring digital marketing trends your organization needs to pay attention to and some simple ideas for jumping on & taking advantage of them.
July 19 - Look Great in the Inbox
Avoiding common mistakes to maximize your emails for powerful impact by branding beyond the logo, layout & design, and engagement.
July 26 - Social Media 101: The Basics
Understanding the value of using social media to reach your customers and how it can drive repeat business and lead to new customers.
August 16 - Promotions: Planning & Design
Identifying the different types of promotions, learning how to run a successful promotion, from goal-setting to measuring your results.
August 23 - Automate Your Marketing
Designing an effective auto-responder campaign and when to use them to follow up, inform and provide incentives for action & engagement.
August 30 - Rock Your Holidays
Creating your 2016 Holiday Marketing plan with measurable goals, ways to make your offer pop, and "how to" for every kind of campaign.