Upcoming Webinars

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The Business Case for Culture: Part 2-The Blueprint for an Effectively Designed Culture

Wednesday, January 15, 2020 at 12:00 p.m.

Presenter: Sherry Cummins, SHRM-SCP, MWM and WBE Services Coordinator, Great Lakes Women’s Business Council

You have a strong mission statement and a strong vision statement, now how do you ensure their sustainability within your organization? Sherry reaches into her corporate culture toolbox to help you design a values constitution that supports your mission, your vision and your business through values-based decision making and employee engagement. Join us for the second in the 4-part webinar series, The Business Case for Culture.


The Business Case for Culture: Part 3-Recognition-Culture’s Key Sustainability Element

Wednesday, January 22, 2020

Presenter: Sherry Cummins, SHRM-SCP, MWM and WBE Services Coordinator

Recognition is key to the positive, thriving and sustainable mission and vision foundation of your business. A subject matter expert in values-based culture, Sherry digs into her corporate culture experience to share how understanding and incorporating a recognition process cements the sustainable foundation you build.


How to Do Business with the Federal Government

Wednesday, January 29, 2020 at 12:00 p.m.

Presenter: Thomas Vargo, Lead Business Opportunity Specialist, Michigan District Office, Small Business Administration (SBA)

Each year, our government spends billions of dollars purchasing goods and services from private firms. The Small Business Administration (SBA) works to create an environment for maximum participation by small, disadvantaged and woman-owned businesses in federal government contract awards and large prime subcontract awards. SBA administers several programs and services that assist small businesses in meeting the requirements to receive government contracts, either as prime contractors or subcontractors. These include the 8(a) Business Development Program, System Award Management (SAM), HUBZone Program and SUB-Net. Find out how these programs can help you expand into new markets and grow your business. 

  


The Business Case for Culture: Part 4-Managing by Values

Wednesday, February 5, 2020 at 12:00 p.m.

Presenter: Sherry Cummins, SHRM-SCP, MWM and WBE Services Coordinator

You’ve designed an intentional corporate culture to guide how your company conducts business. How do you model and manage the elements of your culture for true success? Sherry shares her knowledge and experience on steps to keep your culture alive and employees engaged in the vision and mission of your company for long-term success!

 


Brand Love: Connecting Your Brand the Same Way You Connect With People

Wednesday, February 19, 2020 at 12:00 p.m.

Presenter Lydia Michael, Founder & CEO, Blended Collective

Learn how to create authentic consumer relationships wtih essential elements required for an emotionally engaging brand. Lydia Michael, an expert in multicultural marketing and brand development will help you to better understand how to connect your products and services to your target audience on an emotionally deeper level by building a brand that is fully experienced, positioning yourself as a brand worthy of falling in love with! Discover how to develop a link between your brand and the consumer that is genuine and enduring.