Recorded Webinars

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Minding Your Business: Managing Financials in Crisis

April 1, 2020

Presenter: Benita Tyler, Founder, WomanCFO

Have you wondered how your business is going to weather the COVID-19 storm? Named one of Detroit Entrepreneurship Institute's Top Five People to Watch, Benita Tyler, Founder of WomanCFO will cover the financial considerations of your business, strategies to lessen the impact to your bottom line and how to calmly and logically face the crisis!


Resilience in a Crisis: How to Stay Strong and Bounce Back

March 30, 2020

Presented by: Priscilla Archangel, Ph.D., President and Founder, Archangel & Associates

The pandemic crisis in recent weeks may have dealt a few blows to you and your business. In this webinar learn strategies to ground yourself, regain focus and look forward to new opportunities in the future. Priscilla draws on her experience as a global human resources executive to provide you the tools you need to be resilient! Priscilla is the author of The Call to Faith Centered Leadership and soon to be released LeaderVantage: 7 Essential Steps to Peak Leadership.

 


What You Need to Know: SBA Economic Injury Disaster Loans for COVID-19 Related Disruptions

March 20, 2020

Brought to you by Great Lakes WBC CEED Lending and the Women's Business Center

Presenters: Belinda Turner-Du'Bois, Loan Officer and Shawntay Dixon, Women's Business Center Program Manager

Description:

In this session, you will learn how the SBA Economic Injury Disaster Loans for COVID-19 Related Disruptions can help lessen the burden of small businesses during this unprecedented pandemic.

What you will learn in this session:

  • Economic Injury Disaster Loan Terms
  • What Kind of Businesses Can Apply
  • What Are Some of the Major Criteria
  • Filing Requirements to Complete The Loan
  • How to Apply for the Loan
  • Answers to Questions You May Have

Watch Now


The Woman Business Owner's Guide To Commercial Real Estate: Leasing Strategies That Protect Your Business

February 26, 2020 

Presenter Lynn Drake, President, Compass Commercial

Did you know that the real estate industry treats leasing office space, retail space and industrial space differently? While there are laws to protect residential real estate consumers, commercial consumers have no protection! President Lynn Drake of Compass Commercial shares essential commercial real estate leasing strategies that work! Join the author of "Do You Speak Lease" as she provides valuable expertise on how to protect your business when leasing property.


Brand Love: Connecting Your Brand the Same Way You Connect With People

February 19, 2020

Presenter Lydia Michaels, Founder & CEO, Blended Collective

Learn how to create authentic consumer relationships wtih essential elements required for an emotionally engaging brand. Lydia Michael, an expert in multicultural marketing and brand development will help you to better understand how to connect your products and services to your target audience on an emotionally deeper level by building a brand that is fully experienced, positioning yourself as a brand worthy of falling in love with! Discover how to develop a link between your brand and the consumer that is genuine and enduring.

  


The Business Case for Culture: Part 4-Managing by Values

February 5, 2020

Presenter: Sherry Cummins, SHRM-SCP, MWM and WBE Services Coordinator

You’ve designed an intentional corporate culture to guide how your company conducts business. How do you model and manage the elements of your culture for true success? Sherry shares her knowledge and experience on steps to keep your culture alive and employees engaged in the vision and mission of your company for long-term success!


The Business Case for Culture: Part 3-Recognition-Culture’s Key Sustainability Element

January 22, 2020

Presenter: Sherry Cummins, SHRM-SCP, MWM and WBE Services Coordinator

Recognition is key to the positive, thriving and sustainable mission and vision foundation of your business. A subject matter expert in values-based culture, Sherry digs into her corporate culture experience to share how understanding and incorporating a recognition process cements the sustainable foundation you build.

  


The Business Case for Culture: Part 2-The Blueprint for an Effectively Designed Culture

January 15, 2020

Presenter: Sherry Cummins, SHRM-SCP, MWM and WBE Services Coordinator, Great Lakes Women’s Business Council

You have a strong mission statement and a strong vision statement, now how do you ensure their sustainability within your organization? Sherry reaches into her corporate culture toolbox to help you design a values constitution that supports your mission, your vision and your business through values-based decision making and employee engagement. Join us for the second in the 4-part webinar series, The Business Case for Culture.


The Business Case for Culture Part 1: Building a Sustainable Foundation for Your Business

January 8, 2020

Presenter: Sherry Cummins, SHRM-SCP, MWM and WBE Services Coordinator, Great Lakes Women's Business Council

Is your company built on a solid foundation of values? Where will your business be in five to ten years? With over 15 years of experience in values-based leadership and intentional culture, Sherry shares with you how to develop a culture based on values that is sustainable and vital to the future of your business.

 


Is Your Company Prepared for the Change in Wage and Overtime Pay?

December 11, 2019

Presenter: Mildred D. Kress, Community Outreach & Resource Planning Specialist, U.S. Department of Labor

In September 2019, the U.S. Department of Labor (DOL) announced a final rule updating the earnings thresholds necessary to exempt executive, administrative and professional employees from the Fair labor Standards Acts’ (FLSA) minimum wage and overtime pay requirements and allows employers to count a portion of certain bonuses/commissions towards meeting the salary level. This webinar explains the provision of the Final Rule to help employers comply with the changes; which becomes effective on January 1, 2020.


Successful Strategies for Managing Rapid Business Growth

December 4, 2019

Presenter: Belinda Turner-DuBois, Loan Officer, CEED Lending

Rapid business growth requires growth planning, greater cash flow needs and affective financing. In this webinar, learn proactive steps to take which makes the growth more manageable so you are not crushed!

  


Women…Speak So They Listen - the Smallest Shift Can Make a HUGE Difference in Your Confidence!

November 20, 2019

Presenter: Jeneen McNally, President, Speak So They Listen LLC

Are you in a male-dominated industry where your ideas or pitch are dismissed? When you talk about pricing and your business capabilities, is it possible your voice lacks credibility? Do you want to be perceived as a confident, credible and captivating speaker and leader? In sixty minutes, you’ll walk away having practiced powerful tools to speak so you’re listened to and understood.


How to Become a Certified Women-Owned Business—The Doorway to New Opportunities

November 13, 2019

Presenter: Veronica Johnson, Director of Certification, Great Lakes WBC

Becoming certified as a Women Business Enterprise can help your company pursue new business opportunities. Accepted by hundreds of corporations within the country and a number of government agencies, WBENC certification is an important marketing tool for expanding a company’s visibility among decision makers.


Creating a Powerful Capability Statement

November 6, 2019

Presenter: Shawntay Dixon, Program Manager, Women’s Business Center, Great Lakes WBC

The capability statement is an effective marketing tool in building relationships with decision makers. Learn the necessary elements of an effective capability statement.


Simple Tips for a Successful Loan Application

October 30, 2019

Presenter: Todd Van Appledorn, Loan Officer, CEED Lending

Obtaining a Small Business Loan is challenging; yet, coming to the application process prepared can help you easily obtain the capital you need to bring your business to the next level!


Michigan Women's Marketplace Directory Tutorial

October 17, 2019

Learn how to list your company and navigate the Michigan Women's Marketplace Directory!


You've Got The Contract, Now What? How Excellence as a Process Sustains Relationships

Sept. 11, 2019

Process excellence is a systematic approach to driving business performance. You will learn that getting the contract is only the start. Business success is a result of developing a customer-centric focus.


WBE Legal Corner: The Elements of A Master Service Agreement

Aug. 21, 2019

Excited to land the contract! Now what? In this session, you will learn the benefits of having a Master Service Agreement, how to avoid major pitfalls, and what factors or clauses need to be considered.


Negotiate Like a Boss: Win Contracts and Influence People

July 23, 2019

If you have ever negotiated a deal and thought, “I could have done better,” then it’s time to move from average to expert negotiator. Penny shares insider know-how she gained over her 20-year career in negotiation.


Maximizing Your Certification Webinar

Dec. 13, 2018

This 1-hour webinar training session will take you through:

  • Learn how to maximize the impact of your certification.
  • Learn how to create a strategy to obtain and cultivate corporate relationships.
  • Learn best practices from an experienced certified woman business enterprise.
  • Learn the corporate view and value of certification from a Supplier Diversity Leader.


Sustainability for Small and Medium-Sized Businesses

Nov. 7, 2018

Kristin Bloser, Comerica’s Senior Sustainability Officer, Comerica Bank will share with attendees the importance of Sustainability and how it can affect your Business. How working together for better communities and a brighter future is key to your business success.


Maximizing Your Certification Webinar

Oct. 10, 2018 (West Michigan)

This 1-hour webinar training session will take you through:

  • Learn how to maximize the impact of your certification.
  • Learn how to create a strategy to obtain and cultivate corporate relationships.
  • Learn best practices from an experienced certified woman business enterprise.
  • Learn the corporate view and value of certification from a Supplier Diversity Leader.


Maximizing the Benefits of your Banking Relationship

Sept. 28, 2018

As a committed business owner, you will enjoy many successes. In the rare instances that challenges occur, it’s important that you surround yourself with an effective professional team. A strong banking relationship is one of many key ingredients in managing favorable, financial outcomes for your business.


What is the Legacy you Want to Leave?

Aug. 14, 2018

This webinar is focused on:

  • Why women create a Philanthropic Legacy
  • How to create and execute a Philanthropic Legacy
  • Optimizing Tax Benefits from Charitable Giving

Presenter Patricia Alexander, VP Business Banking, Comerica Bank


6 Simple Sales Best Practices for Small Teams by Sales Cocktail

May 11, 2018

When you're a small business or new business, it is critical to fire up the jets, build momentum fast and lift off. We will discuss highly effective sales practices for small businesses -- all easy lifts that can create some tailwind.


Developing Corporate Relationships that Win you Contracts

May 4, 2018

Dr. Shawne Duperon

Session will cover:

So here's the thing... You get certified. You attend events. You get registered in those (confusing and time-sucking) supplier diversity web portals, you call the "connection." You call that corporate rep again. And then again. And nothing. Nada. You're struggling to get your foot in the door and it seems every time you make an attempt to work with a corporation, the door doesn't just slam, it won't even squeak open.


Which Certification is Right to help you Grow your Business!

Apr. 20, 2018

Learn the differences between all the certification programs in this one hour webinar. Brought to you by the Michigan Women's Marketplace.


Become a Game Changing Marketer in 30 Days - Follow These Seven Steps to Develop a Marketing Plan and Make Success Happen

Apr. 13, 2018

Session will cover:

Accelerate your journey along a marketing plan learning curve with actionable steps you can implement today. You will learn to organize a team, develop purpose statements, create a corporate identity, identify customer opportunities, select marketing activities, prepare a budget, and implement and evaluate your marketing plan.


Don’t Lose Your Competitive Advantage: Protecting Your Trade Secrets and Client Relationships

Apr. 6, 2018

Session will cover:

Address key issues to consider when drafting enforceable non-compete and trade secret agreements for employees such as: duration of agreement, what constitutes “irreparable harm,” what type of activities can be restricted, and the steps to take if an employee leaves for the competition. Presenter Alari Adams of AISquared Legal Group, PLC.


Financial Planning for Women

Mar. 27, 2018

Session will cover:

It is critical that women know how to save, invest, and plan for their future. We differ from men in many ways – we tend to earn less than our male counterparts, live longer and take less risk with our investments. In order to secure our financial future, we need to educate ourselves about all the aspects of financial planning. This Webinar will guide you through identifying your retirement goals and how to best reach them, tax implications of various saving vehicles, and estate and business succession planning. All of which will be done with an emphasis on the unique issues that women face making financial education of the utmost importance. Presenter Maya Brill, VP, Senior Wealth Planner, Wealth Management, Comerica.


Impact Through Influence: Become Even More Valuable At Work & With Clients

Feb. 2, 2018

If your personal communications aren’t consistently catching your team, leaders, and target customers’ limited attention, shaking them out of their apathy, and compelling them to take action before they move on to something else -- nothing else matters!

Your ability to influence is an essential component in your success. So how do you become even more confident in your communications, to get the results you want?

In this short, power-packed online workshop, discover:

  • The science of what makes YOU uniquely valuable
  • Two scientifically proven ways to influence others (without being overbearing or obnoxious)
  • The one (least-understood) thing you must always do in order to be valuable to others
  • Understand the biggest hurdle facing you in having your voice heard in the workplace (and what you can learn from psychology & philosophy about how to change it)
  • The three crucial elements to every persuasive presentation or conversation
  • Three influence “killers”, •and two powerful ways to keep leveling up!


Expanding Global Opportunities

Nov. 15, 2017

Great Lakes Women’s Business Council and Export Import Bank of the United Stated (EXIM Bank) will share with you what opportunities there are for exporting your products.

Topics covered:

  • How to compete with your competitors by offering CREDIT TERMS to foreign buyers.
  • How to gain access to CASH though our Working Capital Guarantee Program.
  • PROTECTION against non-payment by your foreign buyers.


Which Certification is Right to help you Grow your Business!

June 16, 2017

Learn the differences between all the certification programs in this one hour webinar. Brought to you by the Michigan Women's Marketplace.


Unfamiliar with patents, trademarks, copyrights, and trade secrets? Introduction to Intellectual Property and Midwest USPTO

June 14, 2017

Webinar Description:

Unfamiliar with patents, trademarks, copyrights, and trade secrets? Learn about the resources offered at the Midwest Regional of the United States Patent and Trademark Office (USPTO) in Detroit, Michigan.