Recorded Webinars

Brought to you by GoToWebinar®
Webinars Made Easy®

Please read before proceeding!

To begin, sign in to your Michigan Women’s Marketplace account using the Login Form to the right. Complete the webinar registration! You're now ready to enhance your learning! Note: You must complete the registration process before viewing each webinar.

Not a member of Michigan Women’s Marketplace yet?  Click on the “Create an Account” link
to the right and complete the “User Registration” form to unlock the many benefits of becoming a member!


Women…Speak So They Listen - the Smallest Shift Can Make a HUGE Difference in Your Confidence!

Wednesday, November 20 at 12:00 pm

Presenter: Jeneen McNally, President, Speak So They Listen LLC

Are you in a male-dominated industry where your ideas or pitch are dismissed? When you talk about pricing and your business capabilities, is it possible your voice lacks credibility? Do you want to be perceived as a confident, credible and captivating speaker and leader? In sixty minutes, you’ll walk away having practiced powerful tools to speak so you’re listened to and understood.


How to Become a Certified Women-Owned Business—The Doorway to New Opportunities

November 13, 2019

Presenter: Veronica Johnson, Director of Certification, Great Lakes WBC

Becoming certified as a Women Business Enterprise can help your company pursue new business opportunities. Accepted by hundreds of corporations within the country and a number of government agencies, WBENC certification is an important marketing tool for expanding a company’s visibility among decision makers.


Creating a Powerful Capability Statement

November 6, 2019

Presenter: Shawntay Dixon, Program Manager, Women’s Business Center, Great Lakes WBC

The capability statement is an effective marketing tool in building relationships with decision makers. Learn the necessary elements of an effective capability statement.


Simple Tips for a Successful Loan Application

October 30, 2019

Presenter: Todd Van Appledorn, Loan Officer, CEED Lending

Obtaining a Small Business Loan is challenging; yet, coming to the application process prepared can help you easily obtain the capital you need to bring your business to the next level!


Michigan Women's Marketplace Directory Tutorial

October 17, 2019

Learn how to list your company and navigate the Michigan Women's Marketplace Directory!


You've Got The Contract, Now What? How Excellence as a Process Sustains Relationships

Sept. 11, 2019

Process excellence is a systematic approach to driving business performance. You will learn that getting the contract is only the start. Business success is a result of developing a customer-centric focus.


WBE Legal Corner: The Elements of A Master Service Agreement

Aug. 21, 2019

Excited to land the contract! Now what? In this session, you will learn the benefits of having a Master Service Agreement, how to avoid major pitfalls, and what factors or clauses need to be considered.


Negotiate Like a Boss: Win Contracts and Influence People

July 23, 2019

If you have ever negotiated a deal and thought, “I could have done better,” then it’s time to move from average to expert negotiator. Penny shares insider know-how she gained over her 20-year career in negotiation.


Maximizing Your Certification Webinar

Dec. 13, 2018

This 1-hour webinar training session will take you through:

  • Learn how to maximize the impact of your certification.
  • Learn how to create a strategy to obtain and cultivate corporate relationships.
  • Learn best practices from an experienced certified woman business enterprise.
  • Learn the corporate view and value of certification from a Supplier Diversity Leader.


Sustainability for Small and Medium-Sized Businesses

Nov. 7, 2018

Kristin Bloser, Comerica’s Senior Sustainability Officer, Comerica Bank will share with attendees the importance of Sustainability and how it can affect your Business. How working together for better communities and a brighter future is key to your business success.


Maximizing Your Certification Webinar

Oct. 10, 2018 (West Michigan)

This 1-hour webinar training session will take you through:

  • Learn how to maximize the impact of your certification.
  • Learn how to create a strategy to obtain and cultivate corporate relationships.
  • Learn best practices from an experienced certified woman business enterprise.
  • Learn the corporate view and value of certification from a Supplier Diversity Leader.


Maximizing the Benefits of your Banking Relationship

Sept. 28, 2018

As a committed business owner, you will enjoy many successes. In the rare instances that challenges occur, it’s important that you surround yourself with an effective professional team. A strong banking relationship is one of many key ingredients in managing favorable, financial outcomes for your business.


What is the Legacy you Want to Leave?

Aug. 14, 2018

This webinar is focused on:

  • Why women create a Philanthropic Legacy
  • How to create and execute a Philanthropic Legacy
  • Optimizing Tax Benefits from Charitable Giving

Presenter Patricia Alexander, VP Business Banking, Comerica Bank


6 Simple Sales Best Practices for Small Teams by Sales Cocktail

May 11, 2018

When you're a small business or new business, it is critical to fire up the jets, build momentum fast and lift off. We will discuss highly effective sales practices for small businesses -- all easy lifts that can create some tailwind.


Developing Corporate Relationships that Win you Contracts

May 4, 2018

Dr. Shawne Duperon

Session will cover:

So here's the thing... You get certified. You attend events. You get registered in those (confusing and time-sucking) supplier diversity web portals, you call the "connection." You call that corporate rep again. And then again. And nothing. Nada. You're struggling to get your foot in the door and it seems every time you make an attempt to work with a corporation, the door doesn't just slam, it won't even squeak open.


Which Certification is Right to help you Grow your Business!

Apr. 20, 2018

Learn the differences between all the certification programs in this one hour webinar. Brought to you by the Michigan Women's Marketplace.


Become a Game Changing Marketer in 30 Days - Follow These Seven Steps to Develop a Marketing Plan and Make Success Happen

Apr. 13, 2018

Session will cover:

Accelerate your journey along a marketing plan learning curve with actionable steps you can implement today. You will learn to organize a team, develop purpose statements, create a corporate identity, identify customer opportunities, select marketing activities, prepare a budget, and implement and evaluate your marketing plan.


Don’t Lose Your Competitive Advantage: Protecting Your Trade Secrets and Client Relationships

Apr. 6, 2018

Session will cover:

Address key issues to consider when drafting enforceable non-compete and trade secret agreements for employees such as: duration of agreement, what constitutes “irreparable harm,” what type of activities can be restricted, and the steps to take if an employee leaves for the competition. Presenter Alari Adams of AISquared Legal Group, PLC.


Financial Planning for Women

Mar. 27, 2018

Session will cover:

It is critical that women know how to save, invest, and plan for their future. We differ from men in many ways – we tend to earn less than our male counterparts, live longer and take less risk with our investments. In order to secure our financial future, we need to educate ourselves about all the aspects of financial planning. This Webinar will guide you through identifying your retirement goals and how to best reach them, tax implications of various saving vehicles, and estate and business succession planning. All of which will be done with an emphasis on the unique issues that women face making financial education of the utmost importance. Presenter Maya Brill, VP, Senior Wealth Planner, Wealth Management, Comerica.


Impact Through Influence: Become Even More Valuable At Work & With Clients

Feb. 2, 2018

If your personal communications aren’t consistently catching your team, leaders, and target customers’ limited attention, shaking them out of their apathy, and compelling them to take action before they move on to something else -- nothing else matters!

Your ability to influence is an essential component in your success. So how do you become even more confident in your communications, to get the results you want?

In this short, power-packed online workshop, discover:

  • The science of what makes YOU uniquely valuable
  • Two scientifically proven ways to influence others (without being overbearing or obnoxious)
  • The one (least-understood) thing you must always do in order to be valuable to others
  • Understand the biggest hurdle facing you in having your voice heard in the workplace (and what you can learn from psychology & philosophy about how to change it)
  • The three crucial elements to every persuasive presentation or conversation
  • Three influence “killers”, •and two powerful ways to keep leveling up!


Expanding Global Opportunities

Nov. 15, 2017

Great Lakes Women’s Business Council and Export Import Bank of the United Stated (EXIM Bank) will share with you what opportunities there are for exporting your products.

Topics covered:

  • How to compete with your competitors by offering CREDIT TERMS to foreign buyers.
  • How to gain access to CASH though our Working Capital Guarantee Program.
  • PROTECTION against non-payment by your foreign buyers.


Which Certification is Right to help you Grow your Business!

June 16, 2017

Learn the differences between all the certification programs in this one hour webinar. Brought to you by the Michigan Women's Marketplace.


Unfamiliar with patents, trademarks, copyrights, and trade secrets? Introduction to Intellectual Property and Midwest USPTO

June 14, 2017

Webinar Description:

Unfamiliar with patents, trademarks, copyrights, and trade secrets? Learn about the resources offered at the Midwest Regional of the United States Patent and Trademark Office (USPTO) in Detroit, Michigan.